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Effective Visual Communication in Higher Education: Intercultural and Cross-Cultural Design

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Title: Effective Visual Communication in Higher Education: Intercultural and Cross-Cultural Design
Language: English
Authors: Samantha Williams (ORCID 0000-0003-0673-9458), Rebecca Harris (ORCID 0009-0004-1034-8948), Carol Allison (ORCID 0000-0001-7520-3396)
Source: International Journal of Art & Design Education. 2026 45(2):492-508.
Availability: Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Peer Reviewed: Y
Page Count: 17
Publication Date: 2026
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Higher Education, Visual Aids, Undergraduate Students, Design, Cultural Awareness, Foreign Countries, Intercultural Communication, Money Management, Crime, Global Approach, Local Issues
Geographic Terms: United Kingdom
DOI: 10.1111/jade.12615
ISSN: 1476-8062
1476-8070
Abstract: This paper examines how undergraduate design students develop cultural sensitivity through a live brief by the Illegal Money Lending Team (IMLT), focusing on global-local tensions in their responses. While prior studies address global-local dynamics, few explore intercultural pedagogy in the United Kingdom live briefs. Using intercultural communication frameworks, the research highlights the importance of primary research, cross-cultural collaboration and clear learning outcomes, advocating for stronger cultural fluency integration to better prepare students for inclusive global practice.
Abstractor: As Provided
Entry Date: 2026
Accession Number: EJ1506669
Database: ERIC
FullText Text:
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  Data: Effective Visual Communication in Higher Education: Intercultural and Cross-Cultural Design
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  Data: <searchLink fieldCode="AR" term="%22Samantha+Williams%22">Samantha Williams</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0003-0673-9458">0000-0003-0673-9458</externalLink>)<br /><searchLink fieldCode="AR" term="%22Rebecca+Harris%22">Rebecca Harris</searchLink> (ORCID <externalLink term="https://orcid.org/0009-0004-1034-8948">0009-0004-1034-8948</externalLink>)<br /><searchLink fieldCode="AR" term="%22Carol+Allison%22">Carol Allison</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-7520-3396">0000-0001-7520-3396</externalLink>)
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  Data: <searchLink fieldCode="SO" term="%22International+Journal+of+Art+%26+Design+Education%22"><i>International Journal of Art & Design Education</i></searchLink>. 2026 45(2):492-508.
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  Data: Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
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  Data: 17
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  Data: Journal Articles<br />Reports - Research
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  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="DE" term="%22Visual+Aids%22">Visual Aids</searchLink><br /><searchLink fieldCode="DE" term="%22Undergraduate+Students%22">Undergraduate Students</searchLink><br /><searchLink fieldCode="DE" term="%22Design%22">Design</searchLink><br /><searchLink fieldCode="DE" term="%22Cultural+Awareness%22">Cultural Awareness</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Intercultural+Communication%22">Intercultural Communication</searchLink><br /><searchLink fieldCode="DE" term="%22Money+Management%22">Money Management</searchLink><br /><searchLink fieldCode="DE" term="%22Crime%22">Crime</searchLink><br /><searchLink fieldCode="DE" term="%22Global+Approach%22">Global Approach</searchLink><br /><searchLink fieldCode="DE" term="%22Local+Issues%22">Local Issues</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22United+Kingdom%22">United Kingdom</searchLink>
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  Data: 10.1111/jade.12615
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  Data: 1476-8062<br />1476-8070
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  Label: Abstract
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  Data: This paper examines how undergraduate design students develop cultural sensitivity through a live brief by the Illegal Money Lending Team (IMLT), focusing on global-local tensions in their responses. While prior studies address global-local dynamics, few explore intercultural pedagogy in the United Kingdom live briefs. Using intercultural communication frameworks, the research highlights the importance of primary research, cross-cultural collaboration and clear learning outcomes, advocating for stronger cultural fluency integration to better prepare students for inclusive global practice.
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        Value: 10.1111/jade.12615
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      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 492
    Subjects:
      – SubjectFull: Higher Education
        Type: general
      – SubjectFull: Visual Aids
        Type: general
      – SubjectFull: Undergraduate Students
        Type: general
      – SubjectFull: Design
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      – SubjectFull: Cultural Awareness
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      – SubjectFull: Foreign Countries
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      – SubjectFull: Intercultural Communication
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      – SubjectFull: Money Management
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      – SubjectFull: Crime
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      – SubjectFull: Global Approach
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      – SubjectFull: Local Issues
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      – SubjectFull: United Kingdom
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      – TitleFull: Effective Visual Communication in Higher Education: Intercultural and Cross-Cultural Design
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