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Development of Non-Formal Education Program Enhancing Media Literacy for Families

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Title: Development of Non-Formal Education Program Enhancing Media Literacy for Families
Language: English
Authors: Veerasak Khobkhet, Choosak Ueangchokchai, Walainart Meepan
Source: Journal of Education and Learning. 2026 15(2):45-55.
Availability: Canadian Center of Science and Education. 1595 Sixteenth Ave Suite 301, Richmond Hill, Ontario, L4B 3N9 Canada. Tel: 416-642-2606; Fax: 416-642-2608; e-mail: jel@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/jel
Peer Reviewed: Y
Page Count: 11
Publication Date: 2026
Document Type: Journal Articles
Reports - Research
Descriptors: Media Literacy, Nonformal Education, Foreign Countries, Family Programs, Mass Media Use, Program Development, Information Sources, Family Involvement, Family Life, Family Relationship
Geographic Terms: Thailand (Bangkok)
ISSN: 1927-5250
1927-5269
Abstract: Media literacy has become an essential skill for all age groups in today's complex digital environment. This study aimed to development of non-formal education program enhancing media literacy for families, based on a qualitative case study analysis in Thailand. Eight diverse families were selected and interviewed in-depth to examinevtheir media usage behaviors, experiences with misinformation or online scams, and family communication patterns regarding media. Thematic analysis of the interview data revealed several key factors contributing to media literacy at both personal and family levels. These included overreliance on a single familiar medium, lack of critical analysis and verification of information, overtrust in media content and endorsements, and insufficient communication within the family about media-related issues. Many family members who fell victim to media scams admitted that they did not cross-check information or discuss decisions with others beforehand. Based on these insights, a non-formal education program for families was designed. The program emphasizes collaborative learning among family members, covering core media literacy skills of access, analysis, and evaluation of media content. It consists of interactive learning activities that engage both parents and children in analyzing media messages, sharing experiences, and practicing safe media habits. The findings highlight that empowering families with media literacy and encouraging open intra-family communication can build a first line of defense against misinformation and fraud. The paper discusses how the family-based program can be implemented and offers recommendations for educators and policymakers to support and sustain media literacy education in the family context. All in all, this research contributes a practical family-focused approach to strengthening media literacy, which is critical for safe and informed media consumption in the digital age.
Abstractor: As Provided
Entry Date: 2026
Accession Number: EJ1507145
Database: ERIC
FullText Text:
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  Data: Development of Non-Formal Education Program Enhancing Media Literacy for Families
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  Data: <searchLink fieldCode="AR" term="%22Veerasak+Khobkhet%22">Veerasak Khobkhet</searchLink><br /><searchLink fieldCode="AR" term="%22Choosak+Ueangchokchai%22">Choosak Ueangchokchai</searchLink><br /><searchLink fieldCode="AR" term="%22Walainart+Meepan%22">Walainart Meepan</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Journal+of+Education+and+Learning%22"><i>Journal of Education and Learning</i></searchLink>. 2026 15(2):45-55.
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  Data: Canadian Center of Science and Education. 1595 Sixteenth Ave Suite 301, Richmond Hill, Ontario, L4B 3N9 Canada. Tel: 416-642-2606; Fax: 416-642-2608; e-mail: jel@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/jel
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  Data: 11
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  Data: <searchLink fieldCode="DE" term="%22Media+Literacy%22">Media Literacy</searchLink><br /><searchLink fieldCode="DE" term="%22Nonformal+Education%22">Nonformal Education</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Family+Programs%22">Family Programs</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+Media+Use%22">Mass Media Use</searchLink><br /><searchLink fieldCode="DE" term="%22Program+Development%22">Program Development</searchLink><br /><searchLink fieldCode="DE" term="%22Information+Sources%22">Information Sources</searchLink><br /><searchLink fieldCode="DE" term="%22Family+Involvement%22">Family Involvement</searchLink><br /><searchLink fieldCode="DE" term="%22Family+Life%22">Family Life</searchLink><br /><searchLink fieldCode="DE" term="%22Family+Relationship%22">Family Relationship</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Thailand+%28Bangkok%29%22">Thailand (Bangkok)</searchLink>
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  Data: 1927-5250<br />1927-5269
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  Data: Media literacy has become an essential skill for all age groups in today's complex digital environment. This study aimed to development of non-formal education program enhancing media literacy for families, based on a qualitative case study analysis in Thailand. Eight diverse families were selected and interviewed in-depth to examinevtheir media usage behaviors, experiences with misinformation or online scams, and family communication patterns regarding media. Thematic analysis of the interview data revealed several key factors contributing to media literacy at both personal and family levels. These included overreliance on a single familiar medium, lack of critical analysis and verification of information, overtrust in media content and endorsements, and insufficient communication within the family about media-related issues. Many family members who fell victim to media scams admitted that they did not cross-check information or discuss decisions with others beforehand. Based on these insights, a non-formal education program for families was designed. The program emphasizes collaborative learning among family members, covering core media literacy skills of access, analysis, and evaluation of media content. It consists of interactive learning activities that engage both parents and children in analyzing media messages, sharing experiences, and practicing safe media habits. The findings highlight that empowering families with media literacy and encouraging open intra-family communication can build a first line of defense against misinformation and fraud. The paper discusses how the family-based program can be implemented and offers recommendations for educators and policymakers to support and sustain media literacy education in the family context. All in all, this research contributes a practical family-focused approach to strengthening media literacy, which is critical for safe and informed media consumption in the digital age.
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  Data: EJ1507145
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RecordInfo BibRecord:
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 11
        StartPage: 45
    Subjects:
      – SubjectFull: Media Literacy
        Type: general
      – SubjectFull: Nonformal Education
        Type: general
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Family Programs
        Type: general
      – SubjectFull: Mass Media Use
        Type: general
      – SubjectFull: Program Development
        Type: general
      – SubjectFull: Information Sources
        Type: general
      – SubjectFull: Family Involvement
        Type: general
      – SubjectFull: Family Life
        Type: general
      – SubjectFull: Family Relationship
        Type: general
      – SubjectFull: Thailand (Bangkok)
        Type: general
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      – TitleFull: Development of Non-Formal Education Program Enhancing Media Literacy for Families
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            NameFull: Veerasak Khobkhet
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            NameFull: Choosak Ueangchokchai
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            NameFull: Walainart Meepan
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              M: 01
              Type: published
              Y: 2026
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            – TitleFull: Journal of Education and Learning
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