Entrepreneurial Mindsets & Rhetorical Canons: Enhancing Business Communication Pedagogy via Cross-Disciplinary Theory, Praxis
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| Title: | Entrepreneurial Mindsets & Rhetorical Canons: Enhancing Business Communication Pedagogy via Cross-Disciplinary Theory, Praxis |
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| Language: | English |
| Authors: | Josie A. Burks (ORCID |
| Source: | Business and Professional Communication Quarterly. 2026 89(2):280-299. |
| Availability: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 20 |
| Publication Date: | 2026 |
| Document Type: | Journal Articles Reports - Descriptive Tests/Questionnaires |
| Descriptors: | Business Education, Business Communication, Rhetoric, Teaching Methods, Interdisciplinary Approach, Educational Theories, Praxis, Entrepreneurship, Persuasive Discourse, Rhetorical Invention |
| DOI: | 10.1177/23294906241230675 |
| ISSN: | 2329-4922 2329-4906 |
| Abstract: | Business and professional communication courses hold special opportunities to contribute to students' development of entrepreneurial mindsets through the use and extension of classical rhetorical theory and praxis. We situate pedagogical activities within the context of the entrepreneurial venture pitch by using Rhetorical Canons of "invention," "arrangement," "style," "memory," and "delivery" to develop oral discourse while recognizing and developing entrepreneurial mindsets. We utilize elements of entrepreneurial mindset development presented by Kuratko et?al. and Daspit et?al. to introduce business and professional communication instructors to cognitive, behavioral, and emotional aspects contributing to the establishment of entrepreneurial mindsets. |
| Abstractor: | As Provided |
| Entry Date: | 2026 |
| Accession Number: | EJ1514726 |
| Database: | ERIC |
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| Abstract: | Business and professional communication courses hold special opportunities to contribute to students' development of entrepreneurial mindsets through the use and extension of classical rhetorical theory and praxis. We situate pedagogical activities within the context of the entrepreneurial venture pitch by using Rhetorical Canons of "invention," "arrangement," "style," "memory," and "delivery" to develop oral discourse while recognizing and developing entrepreneurial mindsets. We utilize elements of entrepreneurial mindset development presented by Kuratko et?al. and Daspit et?al. to introduce business and professional communication instructors to cognitive, behavioral, and emotional aspects contributing to the establishment of entrepreneurial mindsets. |
|---|---|
| ISSN: | 2329-4922 2329-4906 |
| DOI: | 10.1177/23294906241230675 |
