Same Words, Different Worlds: Navigating Semantic Drift in Higher Education's Outreach and Community Engagement Discourse

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Title: Same Words, Different Worlds: Navigating Semantic Drift in Higher Education's Outreach and Community Engagement Discourse
Language: English
Authors: David E. Meens
Source: Journal of Higher Education Outreach and Engagement. 2026 30(1):113-124.
Availability: Office of the Vice President for Public Service and Outreach, University of Georgia and the Institute of Higher Education. Treanor House, 1234 South Lumpkin Street, Athens, GA 30602. Tel: 706-542-6167; Fax: 706-542-6124; e-mail: jheoe@uga.edu; Web site: http://openjournals.libs.uga.edu/index.php/jheoe
Peer Reviewed: Y
Page Count: 12
Publication Date: 2026
Document Type: Journal Articles
Reports - Evaluative
Education Level: Higher Education
Postsecondary Education
Descriptors: Higher Education, Language Usage, School Community Relationship, Outreach Programs, Definitions, Community Involvement, Adjustment (to Environment), Material Development, Research Problems, Research Tools
ISSN: 1534-6102
2164-8212
Abstract: This article examines the challenge of semantic drift in higher education's community engagement discourse, where terms like "outreach" and "engagement" have expanded beyond their original scholarly definitions and been appropriated by institutional actors for diverse purposes. Drawing upon the relevant literature and the author's experience as an administrator and practitioner, this analysis demonstrates that scholarly responses emphasizing boundary work to police definitional integrity prove counterproductive to goals of institutionalization and promotion of high-quality practice. The article argues for an alternative approach (strategic adaptation) that maintains scholarly rigor while engaging productively with evolving institutional usage. Operationalized through an outreach and engagement Definitions and Concept Map Tool (DCMT), this pragmatic approach emphasizes semantic differentiation, plural aims, and zones of strategic overlap. The article demonstrates how strategic adaptation enables community engagement scholars to influence emerging policy and practice while preserving analytical precision necessary for meaningful research and assessment.
Abstractor: As Provided
Entry Date: 20260101
Accession Number: EJ1516515
Database: ERIC
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  Data: Same Words, Different Worlds: Navigating Semantic Drift in Higher Education's Outreach and Community Engagement Discourse
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  Data: Office of the Vice President for Public Service and Outreach, University of Georgia and the Institute of Higher Education. Treanor House, 1234 South Lumpkin Street, Athens, GA 30602. Tel: 706-542-6167; Fax: 706-542-6124; e-mail: jheoe@uga.edu; Web site: http://openjournals.libs.uga.edu/index.php/jheoe
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  Data: This article examines the challenge of semantic drift in higher education's community engagement discourse, where terms like "outreach" and "engagement" have expanded beyond their original scholarly definitions and been appropriated by institutional actors for diverse purposes. Drawing upon the relevant literature and the author's experience as an administrator and practitioner, this analysis demonstrates that scholarly responses emphasizing boundary work to police definitional integrity prove counterproductive to goals of institutionalization and promotion of high-quality practice. The article argues for an alternative approach (strategic adaptation) that maintains scholarly rigor while engaging productively with evolving institutional usage. Operationalized through an outreach and engagement Definitions and Concept Map Tool (DCMT), this pragmatic approach emphasizes semantic differentiation, plural aims, and zones of strategic overlap. The article demonstrates how strategic adaptation enables community engagement scholars to influence emerging policy and practice while preserving analytical precision necessary for meaningful research and assessment.
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      – SubjectFull: Language Usage
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      – SubjectFull: School Community Relationship
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      – SubjectFull: Outreach Programs
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      – SubjectFull: Definitions
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      – SubjectFull: Community Involvement
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      – TitleFull: Same Words, Different Worlds: Navigating Semantic Drift in Higher Education's Outreach and Community Engagement Discourse
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