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Language Ideologies and Native Speakerism in English Language Study Abroad Websites

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Title: Language Ideologies and Native Speakerism in English Language Study Abroad Websites
Language: English
Authors: Gareth Humphreys (ORCID 0000-0002-1666-5993)
Source: TESOL Quarterly. 2026 60(3):1315-1341.
Availability: Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Peer Reviewed: Y
Page Count: 27
Publication Date: 2026
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Study Abroad, Web Sites, Language Attitudes, English (Second Language), Higher Education, Native Speakers, College Second Language Programs, Foreign Countries, Ideology
DOI: 10.1002/tesq.70056
ISSN: 0039-8322
1545-7249
Abstract: Study abroad (SA) English language programmes are now offered in an increasingly globalized market beyond solely Anglophone settings. This shift reflects the demand for English learning opportunities in global settings among speakers of diverse linguistic and cultural backgrounds. Websites associated with SA help prospective students evaluate and choose study options, and, given this influence, it is important to understand the SA websites' messaging about English language learning and use. This study examined how language ideologies, that is, beliefs, assumptions, and attitudes around language, are represented and reinforced through promotional narratives of English language learning in SA. A content analysis of 100 websites from language schools and university programmes in diverse international contexts explored this messaging, with particular attention to native speakerism, defined here as the belief that native speakers (of English) represent the ideal language models and teachers. The analysis identified four themes: contradictions between framings of inclusive practices and idealization of native English speakers; globalization of native speakerism; marginalization of multilingual practices in English communication; and marketing English as a pathway to success, but grounded in the authority of standard native English. The findings reveal how global SA marketing can reinforce rather than challenge dominant language ideologies.
Abstractor: As Provided
Entry Date: 20260101
Accession Number: EJ1518187
Database: ERIC
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  Data: Language Ideologies and Native Speakerism in English Language Study Abroad Websites
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  Data: <searchLink fieldCode="AR" term="%22Gareth+Humphreys%22">Gareth Humphreys</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-1666-5993">0000-0002-1666-5993</externalLink>)
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  Data: <searchLink fieldCode="SO" term="%22TESOL+Quarterly%22"><i>TESOL Quarterly</i></searchLink>. 2026 60(3):1315-1341.
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  Data: Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
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  Data: <searchLink fieldCode="DE" term="%22Study+Abroad%22">Study Abroad</searchLink><br /><searchLink fieldCode="DE" term="%22Web+Sites%22">Web Sites</searchLink><br /><searchLink fieldCode="DE" term="%22Language+Attitudes%22">Language Attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22English+%28Second+Language%29%22">English (Second Language)</searchLink><br /><searchLink fieldCode="DE" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="DE" term="%22Native+Speakers%22">Native Speakers</searchLink><br /><searchLink fieldCode="DE" term="%22College+Second+Language+Programs%22">College Second Language Programs</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Ideology%22">Ideology</searchLink>
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  Data: Study abroad (SA) English language programmes are now offered in an increasingly globalized market beyond solely Anglophone settings. This shift reflects the demand for English learning opportunities in global settings among speakers of diverse linguistic and cultural backgrounds. Websites associated with SA help prospective students evaluate and choose study options, and, given this influence, it is important to understand the SA websites' messaging about English language learning and use. This study examined how language ideologies, that is, beliefs, assumptions, and attitudes around language, are represented and reinforced through promotional narratives of English language learning in SA. A content analysis of 100 websites from language schools and university programmes in diverse international contexts explored this messaging, with particular attention to native speakerism, defined here as the belief that native speakers (of English) represent the ideal language models and teachers. The analysis identified four themes: contradictions between framings of inclusive practices and idealization of native English speakers; globalization of native speakerism; marginalization of multilingual practices in English communication; and marketing English as a pathway to success, but grounded in the authority of standard native English. The findings reveal how global SA marketing can reinforce rather than challenge dominant language ideologies.
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      – SubjectFull: Study Abroad
        Type: general
      – SubjectFull: Web Sites
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      – SubjectFull: Language Attitudes
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      – SubjectFull: English (Second Language)
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      – SubjectFull: Higher Education
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      – SubjectFull: Ideology
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