The 'Clustering Effect': An Idea-Generation Phenomenon during Nominal Grouping.

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Bibliographic Details
Title: The 'Clustering Effect': An Idea-Generation Phenomenon during Nominal Grouping.
Language: English
Authors: Burton, Gene E.
Source: Small Group Behavior. May 1987 18(2):224-238.
Peer Reviewed: Y
Page Count: 15
Publication Date: 1987
Document Type: Journal Articles
Reports - Research
Descriptors: Brainstorming, Creative Thinking, Graduate Students, Group Discussion, Group Dynamics, Higher Education
Abstract: Measured clustering effect found during idea-generation phase of nominal grouping. Graduate students (N=23) used nominal grouping procedure to generate new ideas for market strategy program for new product, using five-step, two-vote procedure. Panel of three judges evaluated each idea on creativity and quality. Results support notion that nominal grouping ideas tend to fall into clusters. (Author/NB)
Entry Date: 1988
Accession Number: EJ363172
Database: ERIC
Description
Abstract:Measured clustering effect found during idea-generation phase of nominal grouping. Graduate students (N=23) used nominal grouping procedure to generate new ideas for market strategy program for new product, using five-step, two-vote procedure. Panel of three judges evaluated each idea on creativity and quality. Results support notion that nominal grouping ideas tend to fall into clusters. (Author/NB)