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Children and Television Advertising from a Social Science Perspective.

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Bibliographic Details
Title: Children and Television Advertising from a Social Science Perspective.
Language: English
Authors: Pecora, Norma
Source: Critical Studies in Mass Communication. Sep 1995 12(3):354-364.
Peer Reviewed: Y
Page Count: 11
Publication Date: 1995
Document Type: Information Analyses
Opinion Papers
Journal Articles
Descriptors: Children, Higher Education, Literature Reviews, Mass Media Effects, Social Science Research, Television Commercials, Television Research
ISSN: 0739-3180
Abstract: Uses previous reviews on the literature on children and television advertising to trace the short history of research from a social science perspective on advertising directed at children. Examines the dimensions that have come to define the field. Argues that nothing in these studies indicates an increasingly sophisticated perspective of the child. (SR)
Journal Code: CIJAPR1996
Entry Date: 1996
Accession Number: EJ514604
Database: ERIC
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  Data: Uses previous reviews on the literature on children and television advertising to trace the short history of research from a social science perspective on advertising directed at children. Examines the dimensions that have come to define the field. Argues that nothing in these studies indicates an increasingly sophisticated perspective of the child. (SR)
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      – SubjectFull: Television Commercials
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      – SubjectFull: Television Research
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