Children and Television Advertising from a Social Science Perspective.
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| Title: | Children and Television Advertising from a Social Science Perspective. |
|---|---|
| Language: | English |
| Authors: | Pecora, Norma |
| Source: | Critical Studies in Mass Communication. Sep 1995 12(3):354-364. |
| Peer Reviewed: | Y |
| Page Count: | 11 |
| Publication Date: | 1995 |
| Document Type: | Information Analyses Opinion Papers Journal Articles |
| Descriptors: | Children, Higher Education, Literature Reviews, Mass Media Effects, Social Science Research, Television Commercials, Television Research |
| ISSN: | 0739-3180 |
| Abstract: | Uses previous reviews on the literature on children and television advertising to trace the short history of research from a social science perspective on advertising directed at children. Examines the dimensions that have come to define the field. Argues that nothing in these studies indicates an increasingly sophisticated perspective of the child. (SR) |
| Journal Code: | CIJAPR1996 |
| Entry Date: | 1996 |
| Accession Number: | EJ514604 |
| Database: | ERIC |
| Abstract: | Uses previous reviews on the literature on children and television advertising to trace the short history of research from a social science perspective on advertising directed at children. Examines the dimensions that have come to define the field. Argues that nothing in these studies indicates an increasingly sophisticated perspective of the child. (SR) |
|---|---|
| ISSN: | 0739-3180 |
