Corporate Image and the Establishment of Euro Disney: Mickey Mouse and the French Press.
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| Title: | Corporate Image and the Establishment of Euro Disney: Mickey Mouse and the French Press. |
|---|---|
| Language: | English |
| Authors: | Forman, Janis |
| Source: | Technical Communication Quarterly. Sum 1998 7(3):247-258. |
| Peer Reviewed: | Y |
| Page Count: | 12 |
| Publication Date: | 1998 |
| Document Type: | Journal Articles Reports - Research |
| Descriptors: | Content Analysis, Cross Cultural Studies, Cultural Context, Foreign Countries, Global Approach, Mass Media Role, Media Research, Organizational Communication, Press Opinion |
| ISSN: | 1057-2252 |
| Abstract: | Considers interweaving themes that characterized the construction of Euro Disney, drawing upon articles in the French press. Offers analysis of the historical context for and the implications of the park's construction, using the literature of French cultural studies and cross-cultural studies for support. Discusses possible consequences to the company of Disney's negative image in the French press. (PA) |
| Entry Date: | 1999 |
| Accession Number: | EJ573248 |
| Database: | ERIC |
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| Abstract: | Considers interweaving themes that characterized the construction of Euro Disney, drawing upon articles in the French press. Offers analysis of the historical context for and the implications of the park's construction, using the literature of French cultural studies and cross-cultural studies for support. Discusses possible consequences to the company of Disney's negative image in the French press. (PA) |
|---|---|
| ISSN: | 1057-2252 |
