View in EDS

Creating an Image for Black Higher Education: A Visual Examination of the United Negro College Fund's Publicity, 1944-1960

Saved in:
Bibliographic Details
Title: Creating an Image for Black Higher Education: A Visual Examination of the United Negro College Fund's Publicity, 1944-1960
Language: English
Authors: Gasman, Marybeth, Epstein, Edward
Source: Educational Foundations. Spr 2004 18(2):41-61.
Availability: Caddo Gap Press. 3145 Geary Blvd, PMB 275, San Francisco, CA 94118. Tel: 415-666-3012; Fax: 415-666-3552; e-mail: caddogap@aol.com; Web site: http://www.caddogap.com.
Peer Reviewed: Y
Page Count: 21
Publication Date: 2004
Document Type: Journal Articles
Reports - Descriptive
Education Level: Higher Education
Descriptors: Social Attitudes, Racial Relations, Publicity, Black Colleges, Higher Education, Photography, Visual Aids, Fund Raising, Publications, Comparative Analysis, African Americans, Patriotism, Social Integration, Layout (Publications), Educational History, Social Bias, Graphic Arts, United States History
ISSN: 1047-8248
Abstract: In this article, the authors use visual communications as a way to illuminate race relations and higher education from 1944 to 1960. They analyze photographs, and also draw on the history of graphic design to discuss the style of the publications in which they are placed. The pieces that they analyze are historical-drawn from the papers of the United Negro College Fund (UNCF). On the most basic level, their study looks at the appearance of individual publicity pieces (their style, layout, and the correspondence of text and image) and compares them to other materials available at the time, including publications from both the black and white worlds. It gleans several themes, including attitude toward social integration; the curriculum and needs of the black college; and idealization, loyalty, and patriotism. Finally, the study compares these messages to the desired goals of the UNCF--in particular, the need to appeal to black leadership, black alumni, and white donors. It situates the UNCF's overall approach within the history of post-War and Cold War politics. As well as adding to their understanding of the role of publicity in higher education, this paper uncovers an African American perspective on the history of graphic design. (Contains 13 figures and 87 notes.)
Abstractor: ERIC
Entry Date: 2006
Access URL: https://www.caddogap.com/periodicals.shtml
Accession Number: EJ739890
Database: ERIC
FullText Text:
  Availability: 0
CustomLinks:
  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=EJ739890
    Name: ERIC Full Text
    Category: fullText
    Text: Full Text from ERIC
Header DbId: eric
DbLabel: ERIC
An: EJ739890
AccessLevel: 3
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Creating an Image for Black Higher Education: A Visual Examination of the United Negro College Fund's Publicity, 1944-1960
– Name: Language
  Label: Language
  Group: Lang
  Data: English
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Gasman%2C+Marybeth%22">Gasman, Marybeth</searchLink><br /><searchLink fieldCode="AR" term="%22Epstein%2C+Edward%22">Epstein, Edward</searchLink>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="SO" term="%22Educational+Foundations%22"><i>Educational Foundations</i></searchLink>. Spr 2004 18(2):41-61.
– Name: Avail
  Label: Availability
  Group: Avail
  Data: Caddo Gap Press. 3145 Geary Blvd, PMB 275, San Francisco, CA 94118. Tel: 415-666-3012; Fax: 415-666-3552; e-mail: caddogap@aol.com; Web site: http://www.caddogap.com.
– Name: PeerReviewed
  Label: Peer Reviewed
  Group: SrcInfo
  Data: Y
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 21
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 2004
– Name: TypeDocument
  Label: Document Type
  Group: TypDoc
  Data: Journal Articles<br />Reports - Descriptive
– Name: Audience
  Label: Education Level
  Group: Audnce
  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink>
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Social+Attitudes%22">Social Attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Racial+Relations%22">Racial Relations</searchLink><br /><searchLink fieldCode="DE" term="%22Publicity%22">Publicity</searchLink><br /><searchLink fieldCode="DE" term="%22Black+Colleges%22">Black Colleges</searchLink><br /><searchLink fieldCode="DE" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="DE" term="%22Photography%22">Photography</searchLink><br /><searchLink fieldCode="DE" term="%22Visual+Aids%22">Visual Aids</searchLink><br /><searchLink fieldCode="DE" term="%22Fund+Raising%22">Fund Raising</searchLink><br /><searchLink fieldCode="DE" term="%22Publications%22">Publications</searchLink><br /><searchLink fieldCode="DE" term="%22Comparative+Analysis%22">Comparative Analysis</searchLink><br /><searchLink fieldCode="DE" term="%22African+Americans%22">African Americans</searchLink><br /><searchLink fieldCode="DE" term="%22Patriotism%22">Patriotism</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Integration%22">Social Integration</searchLink><br /><searchLink fieldCode="DE" term="%22Layout+%28Publications%29%22">Layout (Publications)</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+History%22">Educational History</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Bias%22">Social Bias</searchLink><br /><searchLink fieldCode="DE" term="%22Graphic+Arts%22">Graphic Arts</searchLink><br /><searchLink fieldCode="DE" term="%22United+States+History%22">United States History</searchLink>
– Name: ISSN
  Label: ISSN
  Group: ISSN
  Data: 1047-8248
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: In this article, the authors use visual communications as a way to illuminate race relations and higher education from 1944 to 1960. They analyze photographs, and also draw on the history of graphic design to discuss the style of the publications in which they are placed. The pieces that they analyze are historical-drawn from the papers of the United Negro College Fund (UNCF). On the most basic level, their study looks at the appearance of individual publicity pieces (their style, layout, and the correspondence of text and image) and compares them to other materials available at the time, including publications from both the black and white worlds. It gleans several themes, including attitude toward social integration; the curriculum and needs of the black college; and idealization, loyalty, and patriotism. Finally, the study compares these messages to the desired goals of the UNCF--in particular, the need to appeal to black leadership, black alumni, and white donors. It situates the UNCF's overall approach within the history of post-War and Cold War politics. As well as adding to their understanding of the role of publicity in higher education, this paper uncovers an African American perspective on the history of graphic design. (Contains 13 figures and 87 notes.)
– Name: AbstractInfo
  Label: Abstractor
  Group: Ab
  Data: ERIC
– Name: DateEntry
  Label: Entry Date
  Group: Date
  Data: 2006
– Name: URL
  Label: Access URL
  Group: URL
  Data: <link linkTarget="URL" linkTerm="https://www.caddogap.com/periodicals.shtml" linkWindow="_blank">http://www.caddogap.com/periodicals.shtml</link>
– Name: AN
  Label: Accession Number
  Group: ID
  Data: EJ739890
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ739890
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 21
        StartPage: 41
    Subjects:
      – SubjectFull: Social Attitudes
        Type: general
      – SubjectFull: Racial Relations
        Type: general
      – SubjectFull: Publicity
        Type: general
      – SubjectFull: Black Colleges
        Type: general
      – SubjectFull: Higher Education
        Type: general
      – SubjectFull: Photography
        Type: general
      – SubjectFull: Visual Aids
        Type: general
      – SubjectFull: Fund Raising
        Type: general
      – SubjectFull: Publications
        Type: general
      – SubjectFull: Comparative Analysis
        Type: general
      – SubjectFull: African Americans
        Type: general
      – SubjectFull: Patriotism
        Type: general
      – SubjectFull: Social Integration
        Type: general
      – SubjectFull: Layout (Publications)
        Type: general
      – SubjectFull: Educational History
        Type: general
      – SubjectFull: Social Bias
        Type: general
      – SubjectFull: Graphic Arts
        Type: general
      – SubjectFull: United States History
        Type: general
    Titles:
      – TitleFull: Creating an Image for Black Higher Education: A Visual Examination of the United Negro College Fund's Publicity, 1944-1960
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Gasman, Marybeth
      – PersonEntity:
          Name:
            NameFull: Epstein, Edward
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2004
          Identifiers:
            – Type: issn-print
              Value: 1047-8248
          Numbering:
            – Type: volume
              Value: 18
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Educational Foundations
              Type: main
ResultId 1