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Risk Communication and Public Education in Edmonton, Alberta, Canada on the 10th Anniversary of the 'Black Friday' Tornado

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Title: Risk Communication and Public Education in Edmonton, Alberta, Canada on the 10th Anniversary of the 'Black Friday' Tornado
Language: English
Authors: Blanchard-Boehm, R. Denise, Cook, M. Jeffrey
Source: International Research in Geographical and Environmental Education. 2004 13(1):38-54.
Availability: Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Peer Reviewed: Y
Page Count: 17
Publication Date: 2004
Document Type: Journal Articles
Reports - Evaluative
Descriptors: Foreign Countries, City Government, Public Education, Risk, Mass Media, Natural Disasters, Emergency Programs, Environmental Education, Models, Surveys, Futures (of Society), Educational Attainment, Public Agencies, Climate, Safety, Information Dissemination
Geographic Terms: Canada
DOI: 10.1080/10382040408668791
ISSN: 1038-2046
Abstract: In July 1997, on the 10th anniversary of the great "Black Friday" Tornado, city officials of Edmonton, the print and broadcast media, agencies dealing in emergency management, and the national weather organisation recounted stories of the 1987, F5 tornado that struck Edmonton on a holiday weekend. The information campaign also presented environmental and educational information regarding a range of protective measures that should be adopted in the event of another tornado strike. A unique opportunity arose to study the effects of the 1997 risk communication campaign, and to assess the extent to which a random sample from the population of Edmonton heard, understood, believed, confirmed, and responded to the low-key, non-urgent, environmental and educational warning messages. These behaviours comprise the General Hazards Risk Communication Model that guided this study, as developed by Mileti, Sorensen, Haas, Blanchard-Boehm and others. We found the following explanatory variables to be statistically significant in predicting whether our survey respondents adopted protective measures towards future occurrences of tornadoes following the information campaign: (1) levels of perceived vulnerability to future occurrences; (2) past experiences with the 1987 tornado event; (3) presentation of new environmental and educational information in the 1997 campaign; and, (4) levels of formal education. (Contains 3 tables, 2 figures and 1 note.)
Abstractor: As Provided
Number of References: 40
Entry Date: 2009
Accession Number: EJ841076
Database: ERIC
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  Data: Risk Communication and Public Education in Edmonton, Alberta, Canada on the 10th Anniversary of the 'Black Friday' Tornado
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  Data: Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
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  Data: <searchLink fieldCode="DE" term="%22Canada%22">Canada</searchLink>
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  Data: 10.1080/10382040408668791
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– Name: Abstract
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  Data: In July 1997, on the 10th anniversary of the great "Black Friday" Tornado, city officials of Edmonton, the print and broadcast media, agencies dealing in emergency management, and the national weather organisation recounted stories of the 1987, F5 tornado that struck Edmonton on a holiday weekend. The information campaign also presented environmental and educational information regarding a range of protective measures that should be adopted in the event of another tornado strike. A unique opportunity arose to study the effects of the 1997 risk communication campaign, and to assess the extent to which a random sample from the population of Edmonton heard, understood, believed, confirmed, and responded to the low-key, non-urgent, environmental and educational warning messages. These behaviours comprise the General Hazards Risk Communication Model that guided this study, as developed by Mileti, Sorensen, Haas, Blanchard-Boehm and others. We found the following explanatory variables to be statistically significant in predicting whether our survey respondents adopted protective measures towards future occurrences of tornadoes following the information campaign: (1) levels of perceived vulnerability to future occurrences; (2) past experiences with the 1987 tornado event; (3) presentation of new environmental and educational information in the 1997 campaign; and, (4) levels of formal education. (Contains 3 tables, 2 figures and 1 note.)
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