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Tweeting Your Own Horn

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Bibliographic Details
Title: Tweeting Your Own Horn
Language: English
Authors: Butler, Kevin
Source: District Administration. Feb 2010 46(2):41-44.
Availability: Professional Media Group, LLC. 488 Main Avenue, Norwalk, CT 06851. Tel: 203-663-0100; Fax: 203-663-0149; Web site: http://www.districtadministration.com
Peer Reviewed: N
Page Count: 4
Publication Date: 2010
Document Type: Journal Articles
Reports - Descriptive
Descriptors: School Activities, Internet, School Districts, Social Networks, Web Sites, Technology Uses in Education, Synchronous Communication
Geographic Terms: Arizona, Utah
ISSN: 1537-5749
Abstract: This article describes how some school districts are using social networking Web sites like Twitter and Facebook to tout their accomplishments and communicate with the public. In addition to informing users of upcoming school events and showing pictures from school activities, a district's Facebook site has links to local news stories about teachers, students, and programs. The social aspects of the Web sites offer advantages, including the opening of communication between administrators and parents or other community members. However, there is a risk that people will use social media to write inappropriate comments. Although districts cannot prescreen public comments to a Facebook page, they can delete offensive or inappropriate material when it appears. In the fast-changing world of social networking, districts will have to continue to adapt to new technologies.
Abstractor: ERIC
Entry Date: 2010
Access URL: https://www.districtadministration.com/viewarticle.aspx?articleid=2281
Accession Number: EJ875801
Database: ERIC
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  Data: This article describes how some school districts are using social networking Web sites like Twitter and Facebook to tout their accomplishments and communicate with the public. In addition to informing users of upcoming school events and showing pictures from school activities, a district's Facebook site has links to local news stories about teachers, students, and programs. The social aspects of the Web sites offer advantages, including the opening of communication between administrators and parents or other community members. However, there is a risk that people will use social media to write inappropriate comments. Although districts cannot prescreen public comments to a Facebook page, they can delete offensive or inappropriate material when it appears. In the fast-changing world of social networking, districts will have to continue to adapt to new technologies.
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