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Impact of a Community-Based Prevention Marketing Intervention to Promote Physical Activity among Middle-Aged Women

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Title: Impact of a Community-Based Prevention Marketing Intervention to Promote Physical Activity among Middle-Aged Women
Language: English
Authors: Sharpe, Patricia A., Burroughs, Ericka L., Granner, Michelle L., Wilcox, Sara, Hutto, Brent E., Bryant, Carol A., Peck, Lara, Pekuri, Linda
Source: Health Education & Behavior. 2010 37(3):403-423.
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Peer Reviewed: Y
Page Count: 21
Publication Date: 2010
Document Type: Journal Articles
Reports - Evaluative
Descriptors: Participatory Research, Intervention, Physical Activities, Females, Self Efficacy, Prevention, Physical Activity Level, Marketing, Counties, Epistemology, Case Studies, Surveys, Mass Media Effects, Behavior Change, Health Behavior
Geographic Terms: United States
DOI: 10.1177/1090198109341929
ISSN: 1090-1981
Abstract: A physical activity intervention applied principles of community-based participatory research, the community-based prevention marketing framework, and social cognitive theory. A nonrandomized design included women ages 35 to 54 in the southeastern United States. Women (n = 430 preprogram, n = 217 postprogram) enrolled in a 24-week behavioral intervention and were exposed to a media campaign. They were compared to cross-sectional survey samples at pre- (n = 245) and postprogram (n = 820) from the media exposed county and a no-intervention county (n = 234 pre, n = 822 post). Women in the behavioral intervention had statistically significant positive changes on physical activity minutes, walking, park and trail use, knowledge of mapped routes and exercise partner, and negative change on exercise self-efficacy. Media exposed women had statistically significant pre- to postprogram differences on knowledge of mapped routes. No-intervention women had significant pre- to postprogram differences on physical activity minutes, walking, and knowledge of mapped routes. (Contains 3 tables and 1 figure.)
Abstractor: As Provided
Number of References: 37
Entry Date: 2010
Accession Number: EJ884316
Database: ERIC
FullText Text:
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  Data: Impact of a Community-Based Prevention Marketing Intervention to Promote Physical Activity among Middle-Aged Women
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  Data: <searchLink fieldCode="AR" term="%22Sharpe%2C+Patricia+A%2E%22">Sharpe, Patricia A.</searchLink><br /><searchLink fieldCode="AR" term="%22Burroughs%2C+Ericka+L%2E%22">Burroughs, Ericka L.</searchLink><br /><searchLink fieldCode="AR" term="%22Granner%2C+Michelle+L%2E%22">Granner, Michelle L.</searchLink><br /><searchLink fieldCode="AR" term="%22Wilcox%2C+Sara%22">Wilcox, Sara</searchLink><br /><searchLink fieldCode="AR" term="%22Hutto%2C+Brent+E%2E%22">Hutto, Brent E.</searchLink><br /><searchLink fieldCode="AR" term="%22Bryant%2C+Carol+A%2E%22">Bryant, Carol A.</searchLink><br /><searchLink fieldCode="AR" term="%22Peck%2C+Lara%22">Peck, Lara</searchLink><br /><searchLink fieldCode="AR" term="%22Pekuri%2C+Linda%22">Pekuri, Linda</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Health+Education+%26+Behavior%22"><i>Health Education & Behavior</i></searchLink>. 2010 37(3):403-423.
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  Data: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
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  Data: <searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink>
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  Data: 10.1177/1090198109341929
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  Data: 1090-1981
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  Data: A physical activity intervention applied principles of community-based participatory research, the community-based prevention marketing framework, and social cognitive theory. A nonrandomized design included women ages 35 to 54 in the southeastern United States. Women (n = 430 preprogram, n = 217 postprogram) enrolled in a 24-week behavioral intervention and were exposed to a media campaign. They were compared to cross-sectional survey samples at pre- (n = 245) and postprogram (n = 820) from the media exposed county and a no-intervention county (n = 234 pre, n = 822 post). Women in the behavioral intervention had statistically significant positive changes on physical activity minutes, walking, park and trail use, knowledge of mapped routes and exercise partner, and negative change on exercise self-efficacy. Media exposed women had statistically significant pre- to postprogram differences on knowledge of mapped routes. No-intervention women had significant pre- to postprogram differences on physical activity minutes, walking, and knowledge of mapped routes. (Contains 3 tables and 1 figure.)
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      – SubjectFull: Females
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