Children's Advertisement Writing
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| Title: | Children's Advertisement Writing |
|---|---|
| Language: | English |
| Authors: | Burrell, Andrew, Beard, Roger |
| Source: | Literacy. Jul 2010 44(2):83-90. |
| Availability: | Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA/ |
| Peer Reviewed: | Y |
| Page Count: | 8 |
| Publication Date: | 2010 |
| Document Type: | Journal Articles Reports - Descriptive |
| Education Level: | Elementary Education |
| Descriptors: | Foreign Countries, Elementary School Students, Persuasive Discourse, Advertising, Text Structure, Writing Research, Learner Engagement |
| Geographic Terms: | United Kingdom (England) |
| DOI: | 10.1111/j.1741-4369.2010.00556.x |
| ISSN: | 1741-4350 |
| Abstract: | This paper explores primary school children's ability to engage with "the power of the text" by tackling persuasive writing in the form of an advertisement. It is eclectically framed within genre theory and rhetorical studies and makes use of linguistic tools and concepts. The paper argues that writing research has not built upon earlier publications in these areas. There is a need for studies of advertisement writing to consolidate and extend the recent interest in non-fiction text types. The writing of two children, drawn from a much larger study, is used to provide evidence of some key features of advertisement writing. Use of a pro forma reveals how children imbue the power of their writing through a variety of techniques and suggests how these features may develop over time. It is argued that an understanding of advertisement writing warrants careful exploration, as persuasive writing is generally being given a more prominent place in curriculum provision in England. The paper concludes by noting the importance of ecological validity and pupil engagement when persuasive writing is tackled in schools. It also suggests the need for new kinds of customised analyses when further studies of this kind of writing are undertaken. |
| Abstractor: | As Provided |
| Number of References: | 34 |
| Entry Date: | 2010 |
| Accession Number: | EJ891028 |
| Database: | ERIC |
| FullText | Links: – Type: pdflink Url: https://content.ebscohost.com/cds/retrieve?content=AQICAHj0k_4E0hTGH8RJwT4gCJyBsGNe_WN95AvKlDbXJGqwxwFaKmIXup8DGEPKMv0Nzb3JAAAA4jCB3wYJKoZIhvcNAQcGoIHRMIHOAgEAMIHIBgkqhkiG9w0BBwEwHgYJYIZIAWUDBAEuMBEEDOlg21lHZd9g8yqfdwIBEICBmotTYq8hL5_D-XwqJB4Gb6Ukd8W3_3sE2C_PZ4kTRq9iK3ixjiFY6KYcD255VbHMzI-lcBJzh5dgulONfNjJuirwIC4lA2VbEL_V7R6oq5A5Qse8R29B6HRljZ42jjfUUlpM6lXEWCuZxKfKED9bpHD9tzWjrh4Uc-TlVv4M_2WZ-J9M8mSewFdVDkuFvTinXa_pl2t1tr4-hWM= Text: Availability: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Children's Advertisement Writing – Name: Language Label: Language Group: Lang Data: English – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Burrell%2C+Andrew%22">Burrell, Andrew</searchLink><br /><searchLink fieldCode="AR" term="%22Beard%2C+Roger%22">Beard, Roger</searchLink> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="SO" term="%22Literacy%22"><i>Literacy</i></searchLink>. Jul 2010 44(2):83-90. – Name: Avail Label: Availability Group: Avail Data: Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA/ – Name: PeerReviewed Label: Peer Reviewed Group: SrcInfo Data: Y – Name: Pages Label: Page Count Group: Src Data: 8 – Name: DatePubCY Label: Publication Date Group: Date Data: 2010 – Name: TypeDocument Label: Document Type Group: TypDoc Data: Journal Articles<br />Reports - Descriptive – Name: Audience Label: Education Level Group: Audnce Data: <searchLink fieldCode="EL" term="%22Elementary+Education%22">Elementary Education</searchLink> – Name: Subject Label: Descriptors Group: Su Data: <searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Elementary+School+Students%22">Elementary School Students</searchLink><br /><searchLink fieldCode="DE" term="%22Persuasive+Discourse%22">Persuasive Discourse</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Text+Structure%22">Text Structure</searchLink><br /><searchLink fieldCode="DE" term="%22Writing+Research%22">Writing Research</searchLink><br /><searchLink fieldCode="DE" term="%22Learner+Engagement%22">Learner Engagement</searchLink> – Name: Subject Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22United+Kingdom+%28England%29%22">United Kingdom (England)</searchLink> – Name: DOI Label: DOI Group: ID Data: 10.1111/j.1741-4369.2010.00556.x – Name: ISSN Label: ISSN Group: ISSN Data: 1741-4350 – Name: Abstract Label: Abstract Group: Ab Data: This paper explores primary school children's ability to engage with "the power of the text" by tackling persuasive writing in the form of an advertisement. It is eclectically framed within genre theory and rhetorical studies and makes use of linguistic tools and concepts. The paper argues that writing research has not built upon earlier publications in these areas. There is a need for studies of advertisement writing to consolidate and extend the recent interest in non-fiction text types. The writing of two children, drawn from a much larger study, is used to provide evidence of some key features of advertisement writing. Use of a pro forma reveals how children imbue the power of their writing through a variety of techniques and suggests how these features may develop over time. It is argued that an understanding of advertisement writing warrants careful exploration, as persuasive writing is generally being given a more prominent place in curriculum provision in England. The paper concludes by noting the importance of ecological validity and pupil engagement when persuasive writing is tackled in schools. It also suggests the need for new kinds of customised analyses when further studies of this kind of writing are undertaken. – Name: AbstractInfo Label: Abstractor Group: Ab Data: As Provided – Name: Ref Label: Number of References Group: RefInfo Data: 34 – Name: DateEntry Label: Entry Date Group: Date Data: 2010 – Name: AN Label: Accession Number Group: ID Data: EJ891028 |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1111/j.1741-4369.2010.00556.x Languages: – Text: English PhysicalDescription: Pagination: PageCount: 8 StartPage: 83 Subjects: – SubjectFull: Foreign Countries Type: general – SubjectFull: Elementary School Students Type: general – SubjectFull: Persuasive Discourse Type: general – SubjectFull: Advertising Type: general – SubjectFull: Text Structure Type: general – SubjectFull: Writing Research Type: general – SubjectFull: Learner Engagement Type: general – SubjectFull: United Kingdom (England) Type: general Titles: – TitleFull: Children's Advertisement Writing Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Burrell, Andrew – PersonEntity: Name: NameFull: Beard, Roger IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 07 Type: published Y: 2010 Identifiers: – Type: issn-print Value: 1741-4350 Numbering: – Type: volume Value: 44 – Type: issue Value: 2 Titles: – TitleFull: Literacy Type: main |
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