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Creativity: The Role of Unconscious Processes in Idea Generation and Idea Selection

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Title: Creativity: The Role of Unconscious Processes in Idea Generation and Idea Selection
Language: English
Authors: Ritter, Simone M., van Baaren, Rick B., Dijksterhuis, Ap
Source: Thinking Skills and Creativity. Apr 2012 7(1):21-27.
Availability: Elsevier. 6277 Sea Harbor Drive, Orlando, FL 32887-4800. Tel: 877-839-7126; Tel: 407-345-4020; Fax: 407-363-1354; e-mail: usjcs@elsevier.com; Web site: http://www.elsevier.com
Peer Reviewed: Y
Physical Description: PDF
Page Count: 7
Publication Date: 2012
Document Type: Journal Articles
Reports - Research
Descriptors: Creativity, Role, Cognitive Processes, Thinking Skills
DOI: 10.1016/j.tsc.2011.12.002
ISSN: 1871-1871
Abstract: Today's world of continuous change thrives on creative individuals. Anecdotal reports suggest that creative performance benefits from unconscious processes. Empirical research on the role of the unconscious in creativity, though, is inconsistent and thus far has focused mainly on one aspect of the creative process--idea generation. This is the first study to assess the role of the unconscious mind for both idea generation and idea selection. Participants generated creative ideas immediately, after conscious thought, or after a period of distraction during which unconscious thought was hypothesized to take place. After having listed their ideas, participants selected their most creative idea. Performance in idea generation was similar between conscious and unconscious thought; however, individuals who had unconsciously thought about ideas were better in selecting their most creative idea. These findings shed more light on the role of unconscious processes in creativity, and provide a means to enhance creative performance. (Contains 2 figures and 1 table.)
Abstractor: As Provided
Entry Date: 2012
Accession Number: EJ955837
Database: ERIC
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  Data: Elsevier. 6277 Sea Harbor Drive, Orlando, FL 32887-4800. Tel: 877-839-7126; Tel: 407-345-4020; Fax: 407-363-1354; e-mail: usjcs@elsevier.com; Web site: http://www.elsevier.com
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  Data: Today's world of continuous change thrives on creative individuals. Anecdotal reports suggest that creative performance benefits from unconscious processes. Empirical research on the role of the unconscious in creativity, though, is inconsistent and thus far has focused mainly on one aspect of the creative process--idea generation. This is the first study to assess the role of the unconscious mind for both idea generation and idea selection. Participants generated creative ideas immediately, after conscious thought, or after a period of distraction during which unconscious thought was hypothesized to take place. After having listed their ideas, participants selected their most creative idea. Performance in idea generation was similar between conscious and unconscious thought; however, individuals who had unconsciously thought about ideas were better in selecting their most creative idea. These findings shed more light on the role of unconscious processes in creativity, and provide a means to enhance creative performance. (Contains 2 figures and 1 table.)
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