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Strategic analysis of customer relationship management—a field study on hotel enterprises.

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Title: Strategic analysis of customer relationship management—a field study on hotel enterprises.
Authors: Lin, Yichen, Su, Hwan-Yann
Source: Total Quality Management & Business Excellence. Aug2003, Vol. 14 Issue 6, p715. 17p. 2 Black and White Photographs, 2 Diagrams, 2 Charts, 9 Graphs.
Database: Hospitality & Tourism Complete
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DbLabel: Hospitality & Tourism Complete
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Total+Quality+Management+%26+Business+Excellence%22">Total Quality Management & Business Excellence</searchLink>. Aug2003, Vol. 14 Issue 6, p715. 17p. 2 Black and White Photographs, 2 Diagrams, 2 Charts, 9 Graphs.
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        Value: 10.1080/1478336032000053843
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        Text: English
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        PageCount: 17
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              Text: Aug2003
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