Strategic analysis of customer relationship management—a field study on hotel enterprises.

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Bibliographic Details
Title:	Strategic analysis of customer relationship management—a field study on hotel enterprises.
Authors:	Lin, Yichen, Su, Hwan-Yann
Source:	Total Quality Management & Business Excellence. Aug2003, Vol. 14 Issue 6, p715. 17p. 2 Black and White Photographs, 2 Diagrams, 2 Charts, 9 Graphs.
Database:	Hospitality & Tourism Complete

Description
ISSN:	14783363
DOI:	10.1080/1478336032000053843