Strategic analysis of customer relationship management—a field study on hotel enterprises.
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| Title: | Strategic analysis of customer relationship management—a field study on hotel enterprises. |
|---|---|
| Authors: | Lin, Yichen, Su, Hwan-Yann |
| Source: | Total Quality Management & Business Excellence. Aug2003, Vol. 14 Issue 6, p715. 17p. 2 Black and White Photographs, 2 Diagrams, 2 Charts, 9 Graphs. |
| Database: | Hospitality & Tourism Complete |
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