Sistemas de Información de Marketing: una visión integradora.

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Bibliographic Details
Title:	Sistemas de Información de Marketing: una visión integradora.
Alternate Title:	Marketing Information Systems: An integrative view.
Authors:	López-Bonilla, Jesús Manuel¹ lopezbon@us.es, López-Bonilla, Luis Miguel² luismi@us.es, Peña-Vinces, Jesús C.² jesuspvinces@us.es
Source:	Tourism & Management Studies. 2015, Vol. 11 Issue 2, p197-203. 7p.
Database:	Hospitality & Tourism Complete

Description
ISSN:	21828458
DOI:	10.18089/tms.2015.11224