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Sistemas de Información de Marketing: una visión integradora.

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Title: Sistemas de Información de Marketing: una visión integradora.
Alternate Title: Marketing Information Systems: An integrative view.
Authors: López-Bonilla, Jesús Manuel1 lopezbon@us.es, López-Bonilla, Luis Miguel2 luismi@us.es, Peña-Vinces, Jesús C.2 jesuspvinces@us.es
Source: Tourism & Management Studies. 2015, Vol. 11 Issue 2, p197-203. 7p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Tourism+%26+Management+Studies%22">Tourism & Management Studies</searchLink>. 2015, Vol. 11 Issue 2, p197-203. 7p.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.18089/tms.2015.11224
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      – Code: spa
        Text: Spanish
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        PageCount: 7
        StartPage: 197
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      – TitleFull: Sistemas de Información de Marketing: una visión integradora.
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            NameFull: López-Bonilla, Jesús Manuel
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            NameFull: López-Bonilla, Luis Miguel
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            NameFull: Peña-Vinces, Jesús C.
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              Text: 2015
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              Y: 2015
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              Value: 11
            – Type: issue
              Value: 2
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            – TitleFull: Tourism & Management Studies
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