Research note: The impact of marketing expenditure on international tourism demand for the Cook Islands.
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| Title: | Research note: The impact of marketing expenditure on international tourism demand for the Cook Islands. |
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| Authors: | BALLI, FARUK1,2 f.balli@massey.ac.nz, BALLI, HATICE O.3,4, NIKAU TANGAROA5 |
| Source: | Tourism Economics. Dec2015, Vol. 21 Issue 6, p1331-1343. 13p. 3 Charts, 6 Graphs. |
| Database: | Hospitality & Tourism Complete |
| ISSN: | 13548166 |
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| DOI: | 10.5367/te.2014.0407 |
