Understanding consumers’ reluctance to purchase hotel services online: what makes it so risky?
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| Title: | Understanding consumers’ reluctance to purchase hotel services online: what makes it so risky? |
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| Alternate Title: | ¿La comprensión de las reluctancias de los consumidores a comprar servicios hoteleros en línea: qué la hace tan arriesgada? |
| Authors: | Souza, Anderson1, Silva, André1, Barbosa, Maria de Lourdes1 |
| Source: | Pasos: Revista de Turismo y Patrimonio Cultural. oct2016, Vol. 14 Issue 5, p1253-1266. 14p. 5 Charts. |
| Database: | Hospitality & Tourism Complete |
| ISSN: | 2529959X |
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| DOI: | 10.25145/j.pasos.2016.14.084 |
