Understanding consumers’ reluctance to purchase hotel services online: what makes it so risky?

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Title: Understanding consumers’ reluctance to purchase hotel services online: what makes it so risky?
Alternate Title: ¿La comprensión de las reluctancias de los consumidores a comprar servicios hoteleros en línea: qué la hace tan arriesgada?
Authors: Souza, Anderson1, Silva, André1, Barbosa, Maria de Lourdes1
Source: Pasos: Revista de Turismo y Patrimonio Cultural. oct2016, Vol. 14 Issue 5, p1253-1266. 14p. 5 Charts.
Database: Hospitality & Tourism Complete
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DbLabel: Hospitality & Tourism Complete
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        Value: 10.25145/j.pasos.2016.14.084
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        Text: English
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