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Persona Afetiva para Negócios (BAP): Uma metodologia para criar personas para melhorar a relação de cliente com confiança e empatia.

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Title: Persona Afetiva para Negócios (BAP): Uma metodologia para criar personas para melhorar a relação de cliente com confiança e empatia.
Alternate Title: Business Affective Persona (BAP): A methodology to create personas to enhance customer relationship with trust and empathy.
Authors: CÂMARA, MICHELE1 c.michele@ua.pt, SIGNORETTI, ALBERTO2 albertosignoretti@yahoo.com.br, COSTA, CARLOS3 ccosta@ua.pt, SOARES, SANDRA C.4 sandra.soares@ua.pt
Source: Revista Turismo & Desenvolvimento (RT&D) / Journal of Tourism & Development. 2018, Issue 29, p85-97. 13p.
Database: Hospitality & Tourism Complete
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DbLabel: Hospitality & Tourism Complete
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PubType: Academic Journal
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  Data: Business Affective Persona (BAP): A methodology to create personas to enhance customer relationship with trust and empathy.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hjh&AN=130523314
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: por
        Text: Portuguese
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      Pagination:
        PageCount: 13
        StartPage: 85
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      – TitleFull: Persona Afetiva para Negócios (BAP): Uma metodologia para criar personas para melhorar a relação de cliente com confiança e empatia.
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      – PersonEntity:
          Name:
            NameFull: CÂMARA, MICHELE
      – PersonEntity:
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            NameFull: SIGNORETTI, ALBERTO
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            NameFull: COSTA, CARLOS
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            NameFull: SOARES, SANDRA C.
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              M: 01
              Text: 2018
              Type: published
              Y: 2018
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              Value: 16459261
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              Value: 29
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            – TitleFull: Revista Turismo & Desenvolvimento (RT&D) / Journal of Tourism & Development
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