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La estrategia de marketing turístico de los Sitios Patrimonio Mundial a través de los eventos 2.0.

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Title: La estrategia de marketing turístico de los Sitios Patrimonio Mundial a través de los eventos 2.0.
Alternate Title: Tourism Marketing Strategy of World Heritage Sites through 2.0 events.
Authors: Campillo-Alhama, Concepción1 concepcion.campillo@ua.es, Martínez-Sala, Alba-María1 albamaria.martinez@ua.es
Source: Pasos: Revista de Turismo y Patrimonio Cultural. abr2019, Vol. 17 Issue 2, p425-452. 28p.
Database: Hospitality & Tourism Complete
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DbLabel: Hospitality & Tourism Complete
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PubType: Academic Journal
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        Value: 10.25145/j.pasos.2019.17.029
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      – Code: por
        Text: Portuguese
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        StartPage: 425
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      – TitleFull: La estrategia de marketing turístico de los Sitios Patrimonio Mundial a través de los eventos 2.0.
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