Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty.
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| Title: | Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty. |
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| Authors: | Chen, Yu-Shan1 (AUTHOR) dr.chen.ys@gmail.com, Huang, A-Fen1 (AUTHOR), Wang, Ting-Yu1 (AUTHOR), Chen, Ying-Rong1 (AUTHOR) |
| Source: | Total Quality Management & Business Excellence. Jan2020, Vol. 31 Issue 1/2, p194-209. 16p. |
| Database: | Hospitality & Tourism Complete |
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| ISSN: | 14783363 |
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| DOI: | 10.1080/14783363.2018.1426450 |
