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Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty.

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Title: Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty.
Authors: Chen, Yu-Shan1 (AUTHOR) dr.chen.ys@gmail.com, Huang, A-Fen1 (AUTHOR), Wang, Ting-Yu1 (AUTHOR), Chen, Ying-Rong1 (AUTHOR)
Source: Total Quality Management & Business Excellence. Jan2020, Vol. 31 Issue 1/2, p194-209. 16p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
An: 140311732
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PubType: Academic Journal
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  Data: Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty.
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  Data: <searchLink fieldCode="JN" term="%22Total+Quality+Management+%26+Business+Excellence%22">Total Quality Management & Business Excellence</searchLink>. Jan2020, Vol. 31 Issue 1/2, p194-209. 16p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/14783363.2018.1426450
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 194
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            NameFull: Chen, Yu-Shan
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            NameFull: Huang, A-Fen
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            NameFull: Wang, Ting-Yu
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              Text: Jan2020
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              Y: 2020
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              Value: 31
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