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Posicionamiento de los atributos de marca en los museos universitarios de la ciudad de Puebla, México en función de su atractivo cultural.

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Title: Posicionamiento de los atributos de marca en los museos universitarios de la ciudad de Puebla, México en función de su atractivo cultural.
Alternate Title: Positioning of Brand Attributes in University Museums in Puebla, Mexico according to their Cultural Appeal.
Authors: Alva Juárez, Tere Itzel1 tereitzel@upaep.mx, Pérez Villarreal, Héctor Hugo1 hectorhugo.perez@upaep.mx, Cavazos Arroyo, Judith1 judith.cavazos@upaep.mx, Flores Gómez, Pedro Arturo2 PedroArturo.Flores@alu.uclm.es
Source: Pasos: Revista de Turismo y Patrimonio Cultural. abr-jun2022, Vol. 20 Issue 2, p313-327. 15p.
Database: Hospitality & Tourism Complete
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        Value: 10.25145/j.pasos.2022.20.023
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        Text: Spanish
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      – TitleFull: Posicionamiento de los atributos de marca en los museos universitarios de la ciudad de Puebla, México en función de su atractivo cultural.
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              Text: abr-jun2022
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