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La formación del capital de marca de un destino turístico a partir de la experiencia turística generada en medios sociales.

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Title: La formación del capital de marca de un destino turístico a partir de la experiencia turística generada en medios sociales.
Alternate Title: The formation of the brand capital of a tourist destination based on the tourist experience generated in social media.
Authors: María Carrasco-García, Patricia1 patricarrasco@ugr.es, Frías Jamilena, Dolores María1 dfrias@ugr.es, Polo Peña, Ana Isabel1 apolo@ugr.es
Source: Investigaciones Turisticas. ene-jun2022, Issue 23, p24-47. 24p.
Database: Hospitality & Tourism Complete
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DbLabel: Hospitality & Tourism Complete
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  Data: The formation of the brand capital of a tourist destination based on the tourist experience generated in social media.
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  Data: <searchLink fieldCode="JN" term="%22Investigaciones+Turisticas%22">Investigaciones Turisticas</searchLink>. ene-jun2022, Issue 23, p24-47. 24p.
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        Value: 10.14198/INTURI2022.23.2
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        Text: Spanish
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      – TitleFull: La formación del capital de marca de un destino turístico a partir de la experiencia turística generada en medios sociales.
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            NameFull: Frías Jamilena, Dolores María
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              Text: ene-jun2022
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              Y: 2022
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              Value: 23
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