Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation.

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Bibliographic Details
Title:	Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation.
Alternate Title:	Los valores culturales individuales como determinantes del proceso actitudinal en el restaurante: una perspectiva diferente para la comprensión de la formación del brand equity.
Authors:	Eugenia Rodríguez-López, María¹ eugeniarodriguez@ugr.es, Miguel Alcántara-Pilar, Juan¹ jmap@ugr.es, del Barrio-García, Salvador¹ dbarrio@ugr.es
Source:	Tourism & Management Studies. 2023, Vol. 19 Issue 1, p49-57. 9p.
Database:	Hospitality & Tourism Complete

Description
ISSN:	21828458
DOI:	10.18089/tms.2023.190105