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COMUNICACIÓN PROMOCIONAL EN FUNCIÓN DEL SEGMENTO MILLENNIAL DEL MERCADO INTERNO DE LA HABANA. CASO DE ESTUDIO: GRUPO CUBANACAN S. A.

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Title: COMUNICACIÓN PROMOCIONAL EN FUNCIÓN DEL SEGMENTO MILLENNIAL DEL MERCADO INTERNO DE LA HABANA. CASO DE ESTUDIO: GRUPO CUBANACAN S. A.
Alternate Title: PROMOTIONAL COMMUNICATION BASED ON THE MILLENNIAL NICHE OF THE HAVANA INTERNAL MARKET. CASE OF STUDY: CUBANACAN GROUP S.A.
Authors: GONZÁLEZ BASANTA, OLIVIA1 glez.basanta@gmail.com, CRUZ PÉREZ, YUDEMIR2 cruzperezyudemir@gmail.com, MILÁN FONSECA, PEDRO PABLO3 ppmilan40@gmail.com, TORRES HECHAVARRÍA, LISANDRA4 lisandra.torres@ftur.uh.cu
Source: Anuario Turismo y Sociedad. ene-jun2023, Vol. 32, p95-118. 24p.
Database: Hospitality & Tourism Complete
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  Data: COMUNICACIÓN PROMOCIONAL EN FUNCIÓN DEL SEGMENTO MILLENNIAL DEL MERCADO INTERNO DE LA HABANA. CASO DE ESTUDIO: GRUPO CUBANACAN S. A.
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  Data: PROMOTIONAL COMMUNICATION BASED ON THE MILLENNIAL NICHE OF THE HAVANA INTERNAL MARKET. CASE OF STUDY: CUBANACAN GROUP S.A.
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  Data: <searchLink fieldCode="JN" term="%22Anuario+Turismo+y+Sociedad%22">Anuario Turismo y Sociedad</searchLink>. ene-jun2023, Vol. 32, p95-118. 24p.
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        Value: 10.18601/01207555.n32.04
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        Text: Spanish
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              Text: ene-jun2023
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