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¿Conoces a tu Buyer Persona? Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing.

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Title: ¿Conoces a tu Buyer Persona? Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing.
Alternate Title: Do you know your Buyer Persona? Identify your customer to improve your Inbound Marketing strategy.
Authors: Montero, Andrés Romero1 Arm85@alu.ua.es, Rubio, Ricardo Sellers1 Ricardo.sellers@ua.es, Alvarez, Adriana María Cely1 Academico1@vatel.com.es
Source: Investigaciones Turisticas. ene2024, Issue 27, p53-76. 25p.
Database: Hospitality & Tourism Complete
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        Value: 10.14198/INTURI.23961
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        Text: Spanish
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