Re-patronage on chain stores: mediating and moderating role of customer engagement and experiential value.
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| Title: | Re-patronage on chain stores: mediating and moderating role of customer engagement and experiential value. |
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| Authors: | Liao, Shu-Hsien1 (AUTHOR) michael@mail.tku.edu.tw, Hu, Da-Chian2 (AUTHOR), Hou, Szu-Yu1 (AUTHOR) |
| Source: | Total Quality Management & Business Excellence. Jul2024, Vol. 35 Issue 9/10, p1076-1097. 22p. |
| Database: | Hospitality & Tourism Complete |
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| ISSN: | 14783363 |
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| DOI: | 10.1080/14783363.2024.2353778 |