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Having metaphors beyond branding: evidence from a heritage hotel, Pera Palace.

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Bibliographic Details
Title: Having metaphors beyond branding: evidence from a heritage hotel, Pera Palace.
Authors: Tosun, Cevat1 ctosun@gwu.edu, Çalışkan, Caner2, Kodal, Seçkin2, Dedeoğlu, Bekir Bora3
Source: Journal of Heritage Tourism. Aug2024, Vol. 19 Issue 4, p519-539. 21p.
Database: Hospitality & Tourism Complete
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ISSN:1743873X
DOI:10.1080/1743873X.2023.2292153