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Having metaphors beyond branding: evidence from a heritage hotel, Pera Palace.

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Title: Having metaphors beyond branding: evidence from a heritage hotel, Pera Palace.
Authors: Tosun, Cevat1 ctosun@gwu.edu, Çalışkan, Caner2, Kodal, Seçkin2, Dedeoğlu, Bekir Bora3
Source: Journal of Heritage Tourism. Aug2024, Vol. 19 Issue 4, p519-539. 21p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
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PubType: Academic Journal
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      – Type: doi
        Value: 10.1080/1743873X.2023.2292153
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 519
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      – TitleFull: Having metaphors beyond branding: evidence from a heritage hotel, Pera Palace.
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            NameFull: Tosun, Cevat
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            NameFull: Çalışkan, Caner
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            NameFull: Kodal, Seçkin
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              Text: Aug2024
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              Y: 2024
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              Value: 19
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