OBJETIVOS Y ESTRATEGIAS OPERACIONALES DE MARKETING PARA PROMOVER EL ECOTURISMO EN VALLEDUPAR, CESAR.

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Title: OBJETIVOS Y ESTRATEGIAS OPERACIONALES DE MARKETING PARA PROMOVER EL ECOTURISMO EN VALLEDUPAR, CESAR.
Alternate Title: OBJECTIVES AND OPERATIONAL MARKETING STRATEGIES TO PROMOTE ECOTOURISM IN VALLEDUPAR, CESAR.
Authors: MÉNDEZ SÁNCHEZ, ANDREA MARCELA1 andreamendez@unicesar.edu.co, GUERRA VARGAS, JAILÍN DANIELA2 jdanielaguerra@unicesar.edu.co
Source: Anuario Turismo y Sociedad. jan-jun2025, Vol. 36, p185-207. 23p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
An: 182338715
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PubType: Academic Journal
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  Data: OBJETIVOS Y ESTRATEGIAS OPERACIONALES DE MARKETING PARA PROMOVER EL ECOTURISMO EN VALLEDUPAR, CESAR.
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  Data: OBJECTIVES AND OPERATIONAL MARKETING STRATEGIES TO PROMOTE ECOTOURISM IN VALLEDUPAR, CESAR.
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  Data: <searchLink fieldCode="AR" term="%22MÉNDEZ+SÁNCHEZ%2C+ANDREA+MARCELA%22">MÉNDEZ SÁNCHEZ, ANDREA MARCELA</searchLink><relatesTo>1</relatesTo><i> andreamendez@unicesar.edu.co</i><br /><searchLink fieldCode="AR" term="%22GUERRA+VARGAS%2C+JAILÍN+DANIELA%22">GUERRA VARGAS, JAILÍN DANIELA</searchLink><relatesTo>2</relatesTo><i> jdanielaguerra@unicesar.edu.co</i>
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  Data: <searchLink fieldCode="JN" term="%22Anuario+Turismo+y+Sociedad%22">Anuario Turismo y Sociedad</searchLink>. jan-jun2025, Vol. 36, p185-207. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hjh&AN=182338715
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        Value: 10.18601/01207555.n36.07
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      – Code: spa
        Text: Spanish
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        PageCount: 23
        StartPage: 185
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      – TitleFull: OBJETIVOS Y ESTRATEGIAS OPERACIONALES DE MARKETING PARA PROMOVER EL ECOTURISMO EN VALLEDUPAR, CESAR.
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            NameFull: MÉNDEZ SÁNCHEZ, ANDREA MARCELA
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            NameFull: GUERRA VARGAS, JAILÍN DANIELA
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              Text: jan-jun2025
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              Y: 2025
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              Value: 36
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            – TitleFull: Anuario Turismo y Sociedad
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