Determinants of user behavior in 360º virtual tours: a hybrid analytical approach with PLS-SEM and fsQCA.
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| Title: | Determinants of user behavior in 360º virtual tours: a hybrid analytical approach with PLS-SEM and fsQCA. |
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| Authors: | González-Rodríguez, M. Rosario1 (AUTHOR) rosaglez@us.es, Díaz-Fernández, M.Carmen1 (AUTHOR), Caber, Meltem2 (AUTHOR), Albayrak, Tahir2 (AUTHOR) |
| Source: | Journal of Travel & Tourism Marketing. Jul2025, Vol. 42 Issue 5, p627-644. 18p. |
| Database: | Hospitality & Tourism Complete |
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| ISSN: | 10548408 |
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| DOI: | 10.1080/10548408.2024.2436655 |
