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Determinants of user behavior in 360º virtual tours: a hybrid analytical approach with PLS-SEM and fsQCA.

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Title: Determinants of user behavior in 360º virtual tours: a hybrid analytical approach with PLS-SEM and fsQCA.
Authors: González-Rodríguez, M. Rosario1 (AUTHOR) rosaglez@us.es, Díaz-Fernández, M.Carmen1 (AUTHOR), Caber, Meltem2 (AUTHOR), Albayrak, Tahir2 (AUTHOR)
Source: Journal of Travel & Tourism Marketing. Jul2025, Vol. 42 Issue 5, p627-644. 18p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
An: 186012773
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Determinants of user behavior in 360º virtual tours: a hybrid analytical approach with PLS-SEM and fsQCA.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Travel+%26+Tourism+Marketing%22">Journal of Travel & Tourism Marketing</searchLink>. Jul2025, Vol. 42 Issue 5, p627-644. 18p.
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        Value: 10.1080/10548408.2024.2436655
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      – Code: eng
        Text: English
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      – TitleFull: Determinants of user behavior in 360º virtual tours: a hybrid analytical approach with PLS-SEM and fsQCA.
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              Text: Jul2025
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