Beyond authenticity: scale development and validation for virtual authenticity.
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| Title: | Beyond authenticity: scale development and validation for virtual authenticity. |
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| Authors: | Gao, Bo Wendy1 (AUTHOR), Li, Yanan2 (AUTHOR), Bu, Naipeng3 (AUTHOR) bunp@sdu.edu.cn, Zhu, Chris Zhen Gan4 (AUTHOR) |
| Source: | Current Issues in Tourism. May2026, Vol. 29 Issue 9, p1773-1789. 17p. |
| Database: | Hospitality & Tourism Complete |
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| ISSN: | 13683500 |
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| DOI: | 10.1080/13683500.2025.2488033 |
