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Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator.

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Title: Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator.
Authors: Rather, Raouf Ahmad1 (AUTHOR), Rehman, Shakeel Ul2 (AUTHOR) rehman.shakeel@islamicuniversity.edu.in, Parrey, Shakir Hussain3 (AUTHOR), Gulzar, Rafia4 (AUTHOR), Abbasi, Amir Zaib5 (AUTHOR)
Source: Journal of Quality Assurance in Hospitality & Tourism. 2026, Vol. 27 Issue 3, p630-656. 27p.
Database: Hospitality & Tourism Complete
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ISSN:1528008X
DOI:10.1080/1528008X.2024.2364630