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Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator.

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Title: Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator.
Authors: Rather, Raouf Ahmad1 (AUTHOR), Rehman, Shakeel Ul2 (AUTHOR) rehman.shakeel@islamicuniversity.edu.in, Parrey, Shakir Hussain3 (AUTHOR), Gulzar, Rafia4 (AUTHOR), Abbasi, Amir Zaib5 (AUTHOR)
Source: Journal of Quality Assurance in Hospitality & Tourism. 2026, Vol. 27 Issue 3, p630-656. 27p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
An: 193489483
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hjh&AN=193489483
RecordInfo BibRecord:
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        Value: 10.1080/1528008X.2024.2364630
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      – Code: eng
        Text: English
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        PageCount: 27
        StartPage: 630
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      – TitleFull: Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator.
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            NameFull: Rather, Raouf Ahmad
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            NameFull: Rehman, Shakeel Ul
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            NameFull: Parrey, Shakir Hussain
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            NameFull: Gulzar, Rafia
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            NameFull: Abbasi, Amir Zaib
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              Text: 2026
              Type: published
              Y: 2026
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