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Effectiveness of Instagram Spokespersons for Rural Hotels: Gender Roles and Popularity in Digital Engagement and Reservations.

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Title: Effectiveness of Instagram Spokespersons for Rural Hotels: Gender Roles and Popularity in Digital Engagement and Reservations.
Alternate Title: Efectividad del portavoz en Instagram para hoteles rurales: roles del género y la popularidad en el compromiso digital y las reservas.
Authors: Osorio Andrade, Carlos Fernando1 carlos.fernando.osorio@correounivalle.edu.co, Arango Pastrana, Carlos Alberto2 carlos.arango.pastrana@correounivalle.edu.co, Orejuela, Augusto Rodriguez2 augusto.rodriguez@correounivalle.edu.co
Source: Investigaciones Turisticas. ene2026, Issue 31, p146-166. 21p.
Database: Hospitality & Tourism Complete
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DbLabel: Hospitality & Tourism Complete
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Investigaciones+Turisticas%22">Investigaciones Turisticas</searchLink>. ene2026, Issue 31, p146-166. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hjh&AN=193675290
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      – Type: doi
        Value: 10.14198/INTURI.30082
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      – Code: eng
        Text: English
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      – TitleFull: Effectiveness of Instagram Spokespersons for Rural Hotels: Gender Roles and Popularity in Digital Engagement and Reservations.
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            NameFull: Arango Pastrana, Carlos Alberto
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              Text: ene2026
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              Y: 2026
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              Value: 31
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