Effectiveness of Instagram Spokespersons for Rural Hotels: Gender Roles and Popularity in Digital Engagement and Reservations.
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| Title: | Effectiveness of Instagram Spokespersons for Rural Hotels: Gender Roles and Popularity in Digital Engagement and Reservations. |
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| Alternate Title: | Efectividad del portavoz en Instagram para hoteles rurales: roles del género y la popularidad en el compromiso digital y las reservas. |
| Authors: | Osorio Andrade, Carlos Fernando1 carlos.fernando.osorio@correounivalle.edu.co, Arango Pastrana, Carlos Alberto2 carlos.arango.pastrana@correounivalle.edu.co, Orejuela, Augusto Rodriguez2 augusto.rodriguez@correounivalle.edu.co |
| Source: | Investigaciones Turisticas. ene2026, Issue 31, p146-166. 21p. |
| Database: | Hospitality & Tourism Complete |
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