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DIMENSIONES DEL CAPITAL DE MARCA DE LOS DESTINOS TURÍSTICOS.

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Title: DIMENSIONES DEL CAPITAL DE MARCA DE LOS DESTINOS TURÍSTICOS.
Alternate Title: DIMENSIONS OF BRAND EQUITY FOR TOURIST DESTINATIONS.
Authors: VILLARROEL PUMA, MARCO FERNANDO1 mvillarroel@uteq.edu.ec, CONTRI, GLORIA BERENGUER2 gloria.berenguer@uv.es, VELÁZQUEZ, BEATRIZ MOLINER3,4 beatriz.moliner@uv.es
Source: Anuario Turismo y Sociedad. ene-jun2026, Vol. 38, p231-252. 22p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
An: 195256943
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: DIMENSIONS OF BRAND EQUITY FOR TOURIST DESTINATIONS.
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  Data: <searchLink fieldCode="JN" term="%22Anuario+Turismo+y+Sociedad%22">Anuario Turismo y Sociedad</searchLink>. ene-jun2026, Vol. 38, p231-252. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hjh&AN=195256943
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        Value: 10.18601/01207555.n38.09
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      – Code: spa
        Text: Spanish
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      – TitleFull: DIMENSIONES DEL CAPITAL DE MARCA DE LOS DESTINOS TURÍSTICOS.
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              Text: ene-jun2026
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              Y: 2026
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              Value: 38
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