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Online Hotel Booking Intention: Integrating fsQCA and PLS-SEM to Explain the Roles of Electronic Word of Mouth, Customer Experience, and Trust.

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Title: Online Hotel Booking Intention: Integrating fsQCA and PLS-SEM to Explain the Roles of Electronic Word of Mouth, Customer Experience, and Trust.
Authors: Praphasiri, Noppharuj1 (AUTHOR), Lekcharoen, Somchai1 (AUTHOR) somchai.l@rsu.ac.th, Pankham, Sumaman1 (AUTHOR)
Source: Tourism & Hospitality (2673-5768). Aug2026, Vol. 7 Issue 8, p221. 25p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.3390/tourhosp7080221
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 221
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      – TitleFull: Online Hotel Booking Intention: Integrating fsQCA and PLS-SEM to Explain the Roles of Electronic Word of Mouth, Customer Experience, and Trust.
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            NameFull: Praphasiri, Noppharuj
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            NameFull: Lekcharoen, Somchai
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            NameFull: Pankham, Sumaman
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              M: 08
              Text: Aug2026
              Type: published
              Y: 2026
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              Value: 7
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              Value: 8
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            – TitleFull: Tourism & Hospitality (2673-5768)
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