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Online Hotel Booking Intention: Integrating fsQCA and PLS-SEM to Explain the Roles of Electronic Word of Mouth, Customer Experience, and Trust.

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Bibliographic Details
Title: Online Hotel Booking Intention: Integrating fsQCA and PLS-SEM to Explain the Roles of Electronic Word of Mouth, Customer Experience, and Trust.
Authors: Praphasiri, Noppharuj1 (AUTHOR), Lekcharoen, Somchai1 (AUTHOR) somchai.l@rsu.ac.th, Pankham, Sumaman1 (AUTHOR)
Source: Tourism & Hospitality (2673-5768). Aug2026, Vol. 7 Issue 8, p221. 25p.
Database: Hospitality & Tourism Complete
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