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Market Orientation and Performance Outcomes: An Empirical Study of Travel Agencies in Taiwan.

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Bibliographic Details
Title: Market Orientation and Performance Outcomes: An Empirical Study of Travel Agencies in Taiwan.
Authors: Lin, Tzu-Ching1 (AUTHOR), Brown, Graham2 (AUTHOR) graham.brown@unisa.edu.au
Source: Asia Pacific Journal of Tourism Research. Mar2010, Vol. 15 Issue 1, p79-94. 16p. 1 Diagram, 5 Charts.
Database: Hospitality & Tourism Complete
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ISSN:10941665
DOI:10.1080/10941660903510073