Bibliographic Details
| Title: |
ANÁLISIS DE LOS PROCESOS PSICOLÓGICOS DE PERCEPCIÓN Y MEMORIA EN EFECTIVIDAD DE LOS JINGLES PUBLICITARIOS. |
| Alternate Title: |
Analysis of the psychological processes of perception and memory in the effectiveness of advertising jingles. |
| Authors: |
Velásquez, Néstor Raúl Porras1 nrporrasv@libertadores.edu.co |
| Source: |
Revista de Comunicación y Salud. 2017, Vol. 7, p49-60. 12p. |
| Abstract (English): |
The objective of this article is to analyze the psychosocial processes of perception and memory in the effectiveness of advertising jingles. The methodology used was the documentary review. The results show that commercial advertising has historically appealed to emotional persuasion to positively affect the perception and memory of ads. Music is a key factor in appealing to the emotional with sticky rhythms and melodies that announce and identify a brand or product. The conclusions show that the effectiveness of the announcement is in the recall of the message and in the increase of sales. The strategy of accompanying messages with music is sought is that the public consumes more. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): |
El objetivo de este artículo es analizar los procesos psicosociales de la percepción y la memoria en la efectividad de los jingles publicitarios. La metodología empleada fue la revisión documental. Los resultados muestran que históricamente la publicidad comercial ha apelado a la persuasión emocional para afectar positivamente la percepción y memoria de los anuncios. La música es un factor clave en la apelación a lo emocional con ritmos pegajosos y melodías que anuncian e identifican una marca o producto. Las conclusiones evidencian que la efectividad del anuncio está en la recordación del mensaje y en el incremento de las ventas. Con la estrategia de acompañar los mensajes con música lo se busca es que el público consuma mas. [ABSTRACT FROM AUTHOR] |
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| Database: |
MedicLatina |
