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Analysis of breast cancer organizations' online presence in different geographical contexts.

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Title: Analysis of breast cancer organizations' online presence in different geographical contexts.
Alternate Title: ANÁLISIS DE LA PRESENCIA ONLINE DE LAS ORGANIZACIONES DE CÁNCER DE MAMA EN DIFERENTES CONTEXTOS GEOGRÁFICOS.
Authors: Míguez-González, María Isabel1 mabelm@uvigo.es, García-Mirón, Silvia1 silviamiron@uvigo.es, Torres-Romay, Emma1 emmatr@uvigo.es
Source: Revista de Comunicación y Salud. 2022, Vol. 12 Issue 1, p25-43. 19p.
Subjects: BREAST cancer, DISEASE incidence, DIGITAL health
Abstract (English): This paper contributes offers a descriptive analysis of the online activity and impact of breast cancer organizations in different geographical contexts, with different economic and technological development levels and different incidence and mortality rates, with a sample of 24 organizations from 24 countries. The analysis considers variables such as posting frequency, time of presence on the social network and number and evolution of likes, views, followers, and subscribers. The results show that the organizations from the more developed countries have an earlier and more varied presence on the online world. Disease's incidence correlate to a certain extent with the presence of these organizations on social networks and with their reception results while mortality rate is not related to these aspects. Facebook is the most used network; however, Instagram, with better performance and a growing number of users, is a good alternative for organizations that want to strengthen their online activity. These results confirm the need to broaden the perspective of studies on the online communication of breast cancer organizations, considering underdeveloped or developing countries. This will help these organizations to develop more effective practices that, considering the increasing use of social media in these countries, might have a meaningful impact in the medium term. [ABSTRACT FROM AUTHOR]
Abstract (Spanish): Este artículo ofrece un análisis descriptivo de la actividad e impacto online de las organizaciones de cáncer de mama en diferentes contextos geográficos, con distintos niveles de desarrollo económico y tecnológico y diferentes tasas de incidencia y mortalidad, con una muestra de 24 organizaciones de 24 países. El análisis considera variables como la frecuencia de publicación, el tiempo de presencia en las redes sociales y el número y evolución de me gusta, visualizaciones, seguidores y suscriptores. Los resultados muestran que las organizaciones de los países más desarrollados cuentan con una presencia más temprana y variada en el mundo online. La incidencia de la enfermedad se correlaciona con la presencia de estas organizaciones en las redes sociales y con sus resultados de recepción, mientras que la tasa de mortalidad no se relaciona con estos aspectos. Facebook es la red más utilizada; sin embargo, Instagram, con mejor rendimiento y un creciente número de usuarios, es una buena alternativa para las organizaciones que deseen fortalecer su actividad online. Estos resultados confirman la necesidad de ampliar la perspectiva de los estudios de comunicación online de las organizaciones de cáncer de mama considerando los países subdesarrollados o en vías de desarrollo. Esto ayudará a las organizaciones a desarrollar prácticas más efectivas que, considerando el creciente uso de las redes sociales en estos países, podría tener un impacto significativo en el medio plazo. [ABSTRACT FROM AUTHOR]
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Database: MedicLatina
Description
Abstract:This paper contributes offers a descriptive analysis of the online activity and impact of breast cancer organizations in different geographical contexts, with different economic and technological development levels and different incidence and mortality rates, with a sample of 24 organizations from 24 countries. The analysis considers variables such as posting frequency, time of presence on the social network and number and evolution of likes, views, followers, and subscribers. The results show that the organizations from the more developed countries have an earlier and more varied presence on the online world. Disease's incidence correlate to a certain extent with the presence of these organizations on social networks and with their reception results while mortality rate is not related to these aspects. Facebook is the most used network; however, Instagram, with better performance and a growing number of users, is a good alternative for organizations that want to strengthen their online activity. These results confirm the need to broaden the perspective of studies on the online communication of breast cancer organizations, considering underdeveloped or developing countries. This will help these organizations to develop more effective practices that, considering the increasing use of social media in these countries, might have a meaningful impact in the medium term. [ABSTRACT FROM AUTHOR]
ISSN:21745323
DOI:10.35669/rcys.2022.12.e294