La belleza y la salud como conceptos centrales de la publicidad de culto al cuerpo en España.
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| Title: | La belleza y la salud como conceptos centrales de la publicidad de culto al cuerpo en España. |
|---|---|
| Alternate Title: | Beauty and health as central concepts in advertising body cult in Spain. |
| Authors: | González-Haba, Guadalupe Meléndez1 guadalupe.melendez@uca.es, Carrillo Durán, Maria Victoria2 |
| Source: | Revista Española de Comunicación en Salud. ene-jun2024, Vol. 15 Issue 1, p8-26. 19p. |
| Subjects: | HEALTH self-care, HEALTH, CONTENT analysis, BODY image, MARKETING, TELEVISION, DESCRIPTIVE statistics, ADVERTISING, MASS media, PERSONAL beauty |
| Geographic Terms: | SPAIN |
| Abstract (English): | Introduction: Television as a means of mass communication and advertising as a fundamental element in its configuration, build a system of transmission of values and ways of life, also in those aspects that have to do with body care and beauty, without it being clear which concepts it is related to or which ones have more representation, as well as being contents that can have a high impact on viewers. Objectives: To observe the relationship between health and beauty, as well as to find out if there are any other areas not covered by the existing literature. Methodology: Content analysis applied to a sample of 1054 advertisements broadcast on Spanish generalist television in April, May and June 2020, a period with high television audience figures. Results: Body cult advertising focused on health occupies a significant percentage of the total sample and a new sphere appears that has to do with the perfection of bodies. Conclusions: Health is positioned as a key element in this type of advertising, presenting itself as a new representation of the expression of the beauty of bodies. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Introducción: La televisión como medio de comunicación de masas y la publicidad como elemento fundamental en su configuración, construyen un sistema de transmisión de valores y modos de vida, también en aquellos aspectos que tienen que ver con el cuidado del cuerpo y la belleza, sin que quede claro con qué conceptos se relaciona o cuales tienen más representación, además de ser contenidos que pueden tener efectos negativos en los espectadores. Objetivos: Observar la relación entre salud y belleza, así como descubrir si existe alguna esfera más no recogida por la literatura existente. Metodología: Análisis de contenido aplicado a muestra de 1054 anuncios emitidos en televisión generalista española los meses de abril, mayo y junio de 2020, periodo con altos datos de audiencia televisiva. Resultados: La publicidad de culto al cuerpo centrada en la salud ocupa un porcentaje importante en la muestra total y aparece una nueva esfera que tiene que ver con la perfección de los cuerpos. Conclusiones: La salud se posiciona como elemento clave en este tipo de publicidad, presentándose como una nueva representación de expresión de la belleza de los cuerpos. [ABSTRACT FROM AUTHOR] |
| Copyright of Revista Española de Comunicación en Salud is the property of Asociacion Espanola de Comunicacion Sanitaria and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | MedicLatina |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: lth DbLabel: MedicLatina An: 178256278 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: La belleza y la salud como conceptos centrales de la publicidad de culto al cuerpo en España. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: Beauty and health as central concepts in advertising body cult in Spain. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22González-Haba%2C+Guadalupe+Meléndez%22">González-Haba, Guadalupe Meléndez</searchLink><relatesTo>1</relatesTo><i> guadalupe.melendez@uca.es</i><br /><searchLink fieldCode="AR" term="%22Carrillo+Durán%2C+Maria+Victoria%22">Carrillo Durán, Maria Victoria</searchLink><relatesTo>2</relatesTo> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Revista+Española+de+Comunicación+en+Salud%22">Revista Española de Comunicación en Salud</searchLink>. ene-jun2024, Vol. 15 Issue 1, p8-26. 19p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22HEALTH+self-care%22">HEALTH self-care</searchLink><br /><searchLink fieldCode="DE" term="%22HEALTH%22">HEALTH</searchLink><br /><searchLink fieldCode="DE" term="%22CONTENT+analysis%22">CONTENT analysis</searchLink><br /><searchLink fieldCode="DE" term="%22BODY+image%22">BODY image</searchLink><br /><searchLink fieldCode="DE" term="%22MARKETING%22">MARKETING</searchLink><br /><searchLink fieldCode="DE" term="%22TELEVISION%22">TELEVISION</searchLink><br /><searchLink fieldCode="DE" term="%22DESCRIPTIVE+statistics%22">DESCRIPTIVE statistics</searchLink><br /><searchLink fieldCode="DE" term="%22ADVERTISING%22">ADVERTISING</searchLink><br /><searchLink fieldCode="DE" term="%22MASS+media%22">MASS media</searchLink><br /><searchLink fieldCode="DE" term="%22PERSONAL+beauty%22">PERSONAL beauty</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22SPAIN%22">SPAIN</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: Introduction: Television as a means of mass communication and advertising as a fundamental element in its configuration, build a system of transmission of values and ways of life, also in those aspects that have to do with body care and beauty, without it being clear which concepts it is related to or which ones have more representation, as well as being contents that can have a high impact on viewers. Objectives: To observe the relationship between health and beauty, as well as to find out if there are any other areas not covered by the existing literature. Methodology: Content analysis applied to a sample of 1054 advertisements broadcast on Spanish generalist television in April, May and June 2020, a period with high television audience figures. Results: Body cult advertising focused on health occupies a significant percentage of the total sample and a new sphere appears that has to do with the perfection of bodies. Conclusions: Health is positioned as a key element in this type of advertising, presenting itself as a new representation of the expression of the beauty of bodies. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Spanish) Group: Ab Data: Introducción: La televisión como medio de comunicación de masas y la publicidad como elemento fundamental en su configuración, construyen un sistema de transmisión de valores y modos de vida, también en aquellos aspectos que tienen que ver con el cuidado del cuerpo y la belleza, sin que quede claro con qué conceptos se relaciona o cuales tienen más representación, además de ser contenidos que pueden tener efectos negativos en los espectadores. Objetivos: Observar la relación entre salud y belleza, así como descubrir si existe alguna esfera más no recogida por la literatura existente. Metodología: Análisis de contenido aplicado a muestra de 1054 anuncios emitidos en televisión generalista española los meses de abril, mayo y junio de 2020, periodo con altos datos de audiencia televisiva. Resultados: La publicidad de culto al cuerpo centrada en la salud ocupa un porcentaje importante en la muestra total y aparece una nueva esfera que tiene que ver con la perfección de los cuerpos. Conclusiones: La salud se posiciona como elemento clave en este tipo de publicidad, presentándose como una nueva representación de expresión de la belleza de los cuerpos. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Revista Española de Comunicación en Salud is the property of Asociacion Espanola de Comunicacion Sanitaria and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.20318/recs.2024.7327 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 19 StartPage: 8 Subjects: – SubjectFull: HEALTH self-care Type: general – SubjectFull: HEALTH Type: general – SubjectFull: CONTENT analysis Type: general – SubjectFull: BODY image Type: general – SubjectFull: MARKETING Type: general – SubjectFull: TELEVISION Type: general – SubjectFull: DESCRIPTIVE statistics Type: general – SubjectFull: ADVERTISING Type: general – SubjectFull: MASS media Type: general – SubjectFull: PERSONAL beauty Type: general – SubjectFull: SPAIN Type: general Titles: – TitleFull: La belleza y la salud como conceptos centrales de la publicidad de culto al cuerpo en España. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: González-Haba, Guadalupe Meléndez – PersonEntity: Name: NameFull: Carrillo Durán, Maria Victoria IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: ene-jun2024 Type: published Y: 2024 Identifiers: – Type: issn-print Value: 19899882 Numbering: – Type: volume Value: 15 – Type: issue Value: 1 Titles: – TitleFull: Revista Española de Comunicación en Salud Type: main |
| ResultId | 1 |
